Logo Design Process

Hello,

For this assignment we were required to create an original logo for a logo package that we would be creating in class. We first had to read the required readings and than design a logo. While we designed the logo we had to answer a series of different questions and make a blog post about it. Here are my answers to the questions.


1. Who is the intended audience for your logo? (Client, age group, gender, interests, ect.)
The intended audience for my logo is males of all ages who are interested in barbershop music.

2. Does your logo reflect design trends often targeted to your intended audience? Do you want it to?
I believe that my design reflects trends that are often targeted towards men because it gets to the point and there is no real questing as to what the logo is trying to portray.

3. If you had to summarize the style you want for your logo in a single word, what would it be?
Simple.

4. Look at your sketch. How will it read at a small size? Could you simplify the design so that the basic shape will still be easy to see at a small size?
I think that my image would look fine at a smaller size and wouldn't need to be simplified in order for the basic shape to still be seen visibly at a small size.

Until next time,

Tyler

Master Design

Hello,

For this assignment we were required to read a series of three blog posts that described what it takes to be a master designer. According to these blogs, a master designer knows how to properly limit their fonts, and colors as well as provide a good contrast in their artwork. After reading the blogs, we were required to look for a poser, ad, or web page that exemplifies the principles that we learned. Here is my result:

This picture is from a website that does creative digital remakes of movie covers. Obviously, this poster is a remake of the title page of the popular movie Halloween. I feel like this poster does a really good job at showing all of the different principals that are outlined in the "Becoming a Master Designer" blog posts. The font is limited as there is only one type of font on the entire picture. However, the fact that the font is really simple and plain, plays into the picture being so serious. The artist also limited their colors by making the picture only three colors that all seem to work really well together. Since the picture is really simple, outside of the details in the face, it has really good contrast in the different layers of the picture in regards to the background, the silhouette of the person and the face. Overall, the artist was able to create and interesting image that follows the guidelines outlined in the blogs very nicely.

Until next time,

Tyler

Hats & Scarves Monthly

Hello,

For this assignment we were required to pick out two different fonts in order to create an original cover for a magazine. The idea was that we used some of the recommendations such as message, legibility and contrast, that we learned in class to create an interesting title that would showcase these concepts. We first had to download interesting fonts of our choosing from www.dafonts.com and incorporate these fonts into our picture. This is my result.

Until next time,

Tyler

Mask Tools in Photoshop

Hello,

For this assignment we were required to use one of the photos that we have taken for class and experiment with using different gradient tools in Photoshop to make the photo look interesting. Here is my result

The first gradient layer I decided to use a two color gradient with a radial style. I applied the overlay blend mode in order to create a highlighted effect with the lighter of the two colors on the inside of the radial blend.

The second gradient layer I used was the paper image that we had in our class file. I applied the vivid light  blend mode to the picture in order to showcase the ripples of the paper. I then lowered the opacity in order to make sure that the picture wasn't completely blown out of proportion and that you could actually still see the image.

The third gradient layer that I used was the red-yellow metal image file that we had in our class file. I applied the darken blend mode to the gradient in order to give the picture a really dark-rich color to contrast the highlight of the middle of the photo. This really added interesting details to the body of the sculpture and added for some good contrast to the vivid light blend mode that I used on the previous gradient layer.

The final gradient layer that I used was the blurred color streaks image file that we had in our class file. I applied the color burn to the picture and lowered the opacity of the blend tool. I feel like this gave an interesting color contrast to the picture because most of the sculpture was more of a darker tone and this applied some different colors to the picture. The addition of the color burn on the picture adds to the aging effect that I was looking for when deciding which gradient layer to use on my picture.

Until next time,

Tyler

New Background

Hello,

For this assignment we were required to take someone out of their background and put them somewhere new using the masking skills that we learned in class. Here are my results.

Before:

After:

Until next time,

Tyler

Glamour Shot Treatment

Hello,

For this assignment we were required to give an image the glamour shot treatment. This includes, fixing up and blemishes, making the colors pop, the lines cleaner and the color contrast more noticeable. These were the results of my editing.

BEFORE:

AFTER:

Until next time,

Tyler